TENZING is the natural energy drink inspired by a recipe in the Himalayas used by Sherpas. It is plant-based, low calorie, totally natural, mindful of the planet and made for a community of like-minded adventurers.
Challenge:
Our initial collaboration with TENZING was to help with their tone of voice and visual language. They knew they had a powerful message and story to tell, but they were struggling with how to communicate it through the website copy and imagery in a way that balanced what they do with why they do it.
Process:
As we embarked on a journey to update their website comms, both the TENZING and Noise team felt that it was essential to update some of their own photography. We teamed up with friend and long standing Noise contract photographer, Sam Ingles, to head up the slopes on the TENZING company ski trip. Over two days Sam captured the TENZING team in their natural element and got some epic product shots.
Solution:
The images captured on this photoshoot paired with the design and storytelling work resulted in a clear and strong direction for TENZING moving forward.
